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  • Writer's pictureDatsumo Labo

Pinklestar and Sedona Singapore will Merge to Create a Stronger Presence in Beauty and Wellness

SINGAPORE — 1st November 2023 —Pinklestar Pte Ltd ("Pinklestar"), the esteemed management company behind the renowned beauty and wellness brand Pink Parlour, is thrilled to announce its merger with Sedona Singapore International Pte Ltd ("Sedona"), the management company of the well-established Japanese brand Datsumo Labo. As part of this exciting union, Datsumo Labo will undergo a transformation and its Centrepoint outlet will be rebranded as "Pink Parlour Premium” from 1st December 2023.


This merger marks a significant milestone for both companies, leveraging their respective strengths to further enhance their positions in the highly competitive beauty and wellness sector. The new entity, operating under the name "Pinklestar," will combine the expertise, resources, and innovative capabilities of both Pink Parlour and Datsumo Labo to offer an even wider range of top-notch services to clients across Singapore.


The decision to rename Datsumo Labo as "Pink Parlour Premium", reflects the synergy and unity that this merger represents. Utilising Datsumo Labo’s high standards of Japanese service, it captures the essence of the Pink Parlour & Japanese brand – a place where customers can experience top-tier treatments in self-care, body care, and rejuvenation while experiencing premium services in every visit with the highest Japanese standard available.


"We are thrilled to join forces with Sedona and welcome Datsumo Labo into the Pink Parlour family," said Derrick, CEO of Pinklestar. "This merger allows us to combine our strengths, expand our service offerings, and deliver an even more exceptional beauty and wellness experience to our valued clients."


The merger is expected to bring about several benefits, including an extended range of services, enhanced customer experiences, and a more extensive network of locations, making it more convenient for customers to access the Pink Parlour services.


"We are excited about this merger and the opportunities it presents for our clients and team," said Eliza Chen, the GM of Sedona Singapore International Pte Ltd. "By rebranding Datsumo Labo as Pink Parlour Premium, we will have more opportunities to add-on new beauty services to our loyal customers. We are not only aligning our brand with the Pinklestar's vision but also amplifying our commitment to providing exceptional beauty and wellness solutions in Singapore, while keeping true to our Japanese service standard and values."


Both Pinklestar and Sedona Singapore International Pte Ltd would like to assure their clients that this merger will not disrupt the high-quality services they have come to expect. Instead, it will enhance and expand the services, making the Pink Parlour Premium experience even more Premiumble.


To ease operation management efforts, Pink Parlour Premium will be under the management of Pinklestar while Sedona Singapore focuses on pioneering and implementing new beauty services for Pinklestar.


Expected Change(s):

  • From 1st December 2023, Datsumo Labo customers will expect to see a change in the webstore from “Datsumo Labo” to “Pink Parlour”, with new login credentials provided at a later date

  • From 1st December 2023, Datsumo Labo Tanjong Pagar’s location will move and merge with Pink Parlour OUE Downtown outlet, which is only a 4 minute drive away. OUE Downtown is also conveniently located within a 3-10 minutes walk from Tanjong Pagar station (North-East Line), Shenton Way station (Thomson East Coast Line), and Downtown station (Downtown Line).


About Pinklestar Pte Ltd:

Pinklestar Pte Ltd is a leading management company in the beauty and wellness industry, known for its premium beauty brand, Pink Parlour. With a commitment to excellence and customer satisfaction, Pinklestar has built a reputation for delivering top-notch services and innovative beauty solutions.


About Sedona Singapore International Pte Ltd:

Sedona Singapore International Pte Ltd is a management company specialising in Japanese hair removal. With the merger, they plan to break into the beauty and wellness market by offering more beauty services under the Pink Parlour brand name while keeping Japanese standards of beauty and service. With a history of success, Sedona has been at the forefront of providing innovative and effective beauty treatments to its clientele.


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